Back in Feb 2006 "I ranted at the lack of innovation from truelocal.com.au":alexpooley.com/articles/2006/02/04/f-you-global-corporations. The point of my rant was that News Corp is full of cash but for some reason decided to pump out some university assignment grade "solution". Anyway, "Zoomin":http://zoomin.com.au have come out with a Google Maps style interface for Australia! Brilliant! They also have New Zealand maps that were available back in Feb IIRC.
It's nice to see someone south of the equator coming up with something innovative. I would like to see someone use the API available with "Zoomin":http://blog.zoomin.com.au/articles/trackback/7 and kick truelocal's arse.