The Increasingly Longer Tail
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Google held a press day in May 2006. OK, I’m a year late, but I thought these stats were very interesting:
- 20% - 25% of searches in Google are unique
- With a naive algorithm, 50% of the web is duplicate
- 10% - 20% of the web changes every month
A copy of the slides are available here.
And for a chuckle, here’s an extract from Google’s Press Center…
My sister-in-law found her mother after 34 years of searching by using Google. I just thought you’d like to know you helped us find our mom! — Laurie M.
I have to tell you thank you! After 12 long years, I have been reunited with my first love via Google. If it were not for your company, I would not have found him so easily. He moved all the way to Germany, and I googled his name about a month ago. His boss has a website, and there is a tiny picture of him on it, with his name. If it was not for that, we would have never reconnected. Thank you over and over and over again! You guys rock! — Orlena C.
Geez.. is there anything Google can’t do? ;)
