SpeedPPC: Slick Marketing Case Study
A new product is about to launch called SpeedPPC. Their site struck me as being professional and marketing savvy. I’ve briefly dissected their attempt.
They address the supposed four most important marketing fundamentals:
- Ultra specific
- Urgent
- Unique
- Useful
Overall, the page tells you all about what the tool can achieve for you, without giving away any hints as to how it’s done. They don’t even tell you what is required of you to get these results - probably because this would imply you actually have to do something, right?
The page is create purely to generate leads. It’s kind of like how the grocery stores stick the BBQ chicken near the entrance to enhance your appetite and entice you to load your cart. Only in this case, SpeedPPC just want your email so they can continue to sell you. MmMmm BBQ chicken…
Come to think of it, even magicians use this tactic to sell the shortest of tricks. Common sense would suggest the shorter the trick, the longer the sell required.
To me at least, SpeedPPC’s type of presentation always wreaks of “late night infomercial” which I only watch for a good laugh (and feel great pity for the old people buying the Agatha Christie DVD Box Set). That said, I’m not ignorant that infomercials continue to run, and undoubtly because they keep making money. Likewise, I think SpeedPPC are going to do pretty well, with or without a quality product.
One final and important point of interest is that the page gives away no hint as to who is behind the project. According to the article, “[They’re] only a small online marketing company“. Whether you respect this type of presentation or not, the absence of a name should issue caution. According to the “5 Star Affiliate Marketing Blog”, “Allan Gardyne from Associate Programs is behind it”. This would make sense as I was notified of this product by (one of?) Allan’s email lists.
I’ve joined the SpeedPPC list to watch a quality marketing campaign in action.
Here’s a theory. On average, is the quality of the marketing inversely proportional to the quality of the product?
If you’re after something with a bit of substance then check out Augie March.
July 23rd, 2007 at 1:08 am
Hi Alex,
Jay Stockwell here. I’m the guy behind SpeedPPC (along with Allan Gardyne from AssociatePrograms.com). I’m glad you (kind of) like our teaser page.
We’ve set this up with minimum information for a few reasons. Firstly, we want to keep the mystery about it. In my experience, word of mouth marketing works best when people are allowed to speculate a little.
Secondly, there are a lot of copy cats out there. So we’re keeping the details fairly well locked down until the launch.
We’re not restricting numbers, so people can decide on whether or not to buy in their own time. There’s no scarcity triggers here and we are not trying to force people to make a buying decision without fully thinking it through.
As for your theory:
“On average, is the quality of the marketing inversely proportional to the quality of the product?”
I dunno about that one… :)
Nike and Apple seem to do both pretty well. I hope we can do the same.
All the best.
Jay Stockwell
http://www.SpeedPPC.com
PPC Marketing at Warp Speed
July 24th, 2007 at 12:18 am
Hi Alex, Thanks for your interest! As I’m sure you know, you can go to sites like DomainTools.com and do a whois lookup to see who owns SpeedPPC.com.
August 20th, 2007 at 5:08 am
Thanks for the different angle for speedppc, especially a diagnosis of the landing page. I think it is paramount for any service that works in PPC, affiliate, etc, actually takes something like landing page serious.
thanks
October 13th, 2007 at 3:25 pm
Another issue I had with speedppc, besides the $500 price tag, is the lack of a demo. I use PPC-Max to create all of my campaigns. It costs me less than $30 to buy into it, and it includes a free demo at http://instant.ppc-max.com
July 2nd, 2008 at 5:45 am
A trial version… or demo?
Where can I find that? I would be thrilled to read the manuals, see the instruction video’s or even have a trial version before I buy. I even asked for them politely, i.m.o they would sell even more copies op SpeedPPC if they made them available.
Like with so many of this hyped up Adwords programs & tools, there has to be a catch somewhere…
I really hope someone has the guts to give a real, unbiased review complete with a case study with all the bells and whistles of a real life campaign. If symantec can give us a 30 day, fully working trial, of their software, why can SpeedPPC not give us at least demo of some kind.
Respectfully,
Ton