Tracking With Technorati

You can track what people are saying about your brand, or your competition's brand from your feed reader. Simply go to Technorati, type in what you want to track, and then subscribe to the results. After finding blog articles, you can interact with the blog community through comments. I'm quite sure this is how Mike Levin of HitTail was able to leave his monkey comment on my article about website analytics software shortly after I published the article. You can also do the same thing from Google Blog Search.