A new product is about to launch called
SpeedPPC. Their site struck me as being professional and marketing savvy. I've briefly dissected their attempt.
They address the supposed four most important marketing fundamentals:
- Ultra specific
- Urgent
- Unique
- Useful
Overall, the page tells you all about what the tool can achieve for you, without giving away
any hints as to how it's done. They don't even tell you what is required of you to get these results - probably because this would imply you actually have to do something, right?
The page is create purely to generate leads. It's kind of like how the grocery stores stick the BBQ chicken near the entrance to enhance your appetite and entice you to load your cart. Only in this case, SpeedPPC just want your email so they can continue to sell you. MmMmm BBQ chicken...
Come to think of it, even magicians use this tactic to sell the shortest of tricks. Common sense would suggest the shorter the trick, the longer the sell required.
To me at least, SpeedPPC's type of presentation always wreaks of "late night infomercial" which I only watch for a good laugh (and feel great pity for the old people buying the Agatha Christie DVD Box Set). That said, I'm not ignorant that infomercials continue to run, and undoubtly because they keep making money. Likewise, I think SpeedPPC are going to do pretty well, with or without a quality product.
One final and important point of interest is that the page gives away no hint as to who is behind the project. According to the article, "
[They're] only a small online marketing company". Whether you respect this type of presentation or not, the absence of a name should issue caution. According to the "5 Star Affiliate Marketing Blog",
"Allan Gardyne from Associate Programs is behind it". This would make sense as I was notified of this product by (one of?) Allan's email lists.
I've joined the SpeedPPC list to watch a quality marketing campaign in action.
Here's a theory. On average, is the quality of the marketing inversely proportional to the quality of the product?
If you're after something with a bit of substance then check out
Augie March.
They address the supposed four most important marketing fundamentals: