Alex Pooley's Blog

Hello there, my name is Alex Pooley and I'm a freelance web developer residing in Perth, Western Australia. My passion is in the development of web sites that solve everyday problems. Here's a gallery of some of my notable work. If you need a web site designer or developer, contact me with further details. Lastly, you can read more about me.

New Blog Performance

September 17th, 2008

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Over a year ago I started a web site to collect e-mail leads. The site was really just an experiment, but over time it started showing some promise. I’ve since re-launched the site and turned it in to a Wordpress powered blog. The blog has the usual news section, but with original content re-purposed from other news sources - all manually powered. The blog also has a static content section that I update with content recycled from posts made to the blog section. This has enabled me to leverage my time/efforts while still producing something of value.

It’s been interesting watching the transition from Google Analytics. The site has started making an ascent which starts pretty much at the time of swapping from a one page lead generating site to a dynamic and “content packed” blog. The first week of going live produced the most hits on the site so far, with roughly twice as many hits as typical.
 


New Blog Graph

New Blog Graph. Click For Full Size.


As can be seen from the graph, the numbers themselves are barely worth writing about. However, there is a clear break in pattern which is intriguing. Hopefully this trend continues and my new approach of slow and steady content generation proves successful. I’ll keep you updated.

I should note that the combination of a static “education” section combined with a current news section so far appears quite powerful. If you are familiar with TechCrunch, then this arrangement is a little like what CrunchBase is to TechCrunch.

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