Alex Pooley's Blog

Hello there, my name is Alex Pooley and I'm a freelance web developer residing in Perth, Western Australia. My passion is in the development of web sites that solve everyday problems. Here's a gallery of some of my notable work. If you need a web site designer or developer, contact me with further details. Lastly, you can read more about me.

Taking Sides and Making Decisions

October 24th, 2008

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Back when I was working for “the man”, it was far easier to continue down that path than to change my course. Life wasn’t too bad. Bills were paid, life was easy, but there was something missing - passion. Fast forward almost three years and I’m glad I left. I’m now making a living working with beautiful technologies (Ruby, Rails) and have assimilated with a bunch of great freelancers who “get me”. My eventual shift in course was due to one single hard decision, the decision to leave the confines of my employer and my existing mindset, and head off in to the blackness of uncertainty.

Often decisions are imperfect. They require taking a side based on imperfect knowledge, and then taking a leap of faith. At the time of leaving my employer I had no way of knowing what the future would hold, but I rationalised my decision and jumped!

You have to take a side to make a decision. I took the side that it was worth jumping ship. I rationalised the decision by imagining what I might think on my death bed had I stayed under the auspice of full time employment.

Sure, my decision was totally irrational founded on nothing but wants and desires. But hey, beyond the basics of survival, that’s all decisions really are: trade-offs between what you want but don’t really need, and the effort and risk required to fulfil those desires. In these situations it’s only ever an optimisation problem that yields a best guess, and not a perfect solution!

Here’s the kicker though. Things worth doing require decisions, and decisions mean taking sides. So if you want to do things worth doing, then you’ll need to start taking sides, and taking sides mean imperfect decisions! Damned if you do, damned if you don’t.

Life is imperfect. Get over it. Once you stop the bullshit belief that you can make perfect decisions it’s much easier to jump.

Startups and 1942

October 15th, 2008

It occurred to me yesterday that most of my recent work as a freelancer has been for startup companies. There’s been a healthy mix of both technology and non-technology oriented startups. The work has primarily revolved around Ruby on Rails, Javascript, and (grudgingly) PHP 5.3. This arrangement has been incredibly stimulating thanks to the enthusiastic and passionate people I get to meet every day.

Between meetings with clients and coding BDD style, there’s usually time to take a break with my fellow freelancers for a 1942 duel on our Mame development server!


Grant and Myles duke it out on 1942 with our Mame development box

Grant and Myles duke it out on 1942 with our Mame development box


TwoTwenty: Official Signage

October 9th, 2008

Nothing says official like signage out the front of an office. Welcome TwoTwenty to officialdom.


TwoTwenty Goes Live

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