Alex Pooley’s Blog

Here’s a page out of David Ogilvy’s book – literally.”Ogilvy On Advertising” published in 1983, page 106.

Here are the captions in case you can’t read them.

1. Voice over: Look! We are going to show you the incredible…
2. … bouding efficiency of Super Glue 3
3. Sound: Stopwatch ticking
4. VO: This sequence was filmed without editing.
5. Read the instructions. Super Glue 3 also sticks rubber … plastic … china … in just a few seconds.

This entry was posted on Tuesday, April 14th, 2009 at 4:52 pm and is filed under General Business, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.