Archive for November, 2009

Cleaning My Whiteboard

Friday, November 20th, 2009

Hello world! I have a whiteboard in my office that I use as a semi-permanent scratch pad. When I have important miscellaneous information I usually write it on the edge of my whiteboard, leaving the middle of the board for working stuff out. Anyway, over the years I’ve had “whiteboard creep” where the edges have filled up and I’ve had to encroach on the middle of the board. It’s time to take back control, so I’m going to transfer stuff from the edge of my whiteboard to this blog and then wipe the board clean.

(what a random post…)

Writing Copy

Marketing copy should describe why your product/service/offer is…

  • Ultra specific
  • Urgent
  • Unique
  • Useful

Dynamic Keywords In Adwords

You can use {keyword: default} to pull in the searched keyword in to your adword ads. You can change keyword to Keyword or KeyWord to capitalise the first word, or each word of the dynamic component.

eCPM

On an experiment site I was receiving $3.5 eCPM. The site was receiving 3,000 page views / month.

Typical Mac Site

PDFpen is a typical Mac software website and if I were to build Mac software then my website would look something like that one.

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