Alex Pooley’s Blog

Here’s a page out of David Ogilvy’s book – literally.”Ogilvy On Advertising” published in 1983, page 106.

Here are the captions in case you can’t read them.

1. Voice over: Look! We are going to show you the incredible…
2. … bouding efficiency of Super Glue 3
3. Sound: Stopwatch ticking
4. VO: This sequence was filmed without editing.
5. Read the instructions. Super Glue 3 also sticks rubber … plastic … china … in just a few seconds.