Long Live Internet95!
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I’m subscribed to a few mailing lists. These lists I’m a member of are the Internet equivalent of infomercials. You know the ones with the overly enthusiastic presenter with the over the top marketing strategy… “I’m going to suck up this cup of rice with my 1500 Watt cyclonic vacuum cleaner. Look at how easy it is!” I bet you roll your eyes when you see that sort of crap right? The mailing lists are a bit more intellectual but still in the same vein. The reason you see this sort of stuff is because it works. Sad, but true.
One of the lists was plugging a recent promotion - Day Job Killer. As you can already tell, the marketing is a bit over the top. But, there’s nothing over the top about this…
Day Job Killer pulled in as many max page views in 2 weeks, as TechCrunch has built up over about 18 months. Apparently DJK sold 5,000 copies at $77 each in the first day. Not a bad result.
This is the result of old school marketing, Internet 1995 style. In contrast, Web2.0 is fun, and technically exciting. The problem with Web2.0 is that the emphasis is on the technology, and not on the business.
Here’s a negative article from a developer who has read DJK.
Here’s more reviews from people with questionable credibility linking to DJK with an affiliate ID. You could only affiliate with DJK if you had purchased the book.
Guilty, As Charged
Day Job Killer What’s All The Fuss About?
Day Job Killer is now LIVE! Act fast…
Is DJK the real deal? I don’t know.
