Sales Letter 101: Foxtel
May 17th, 2007
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There’s a standard sales letter formula named AIDA.
- Grab Attention
- Generate Interest
- Create Desire
- Make a call to Action
I enjoy checking out my “real world” junk mail these days and often come across AIDA. Here’s a letter I received today from Foxtel (Australian cable TV provider) that uses the AIDA format. I’ve preceded each use of AIDA with red headings. In fact, if you follow the bold parts of the letter, it’s pretty clear.
I find it interesting that even the big boys with wads of cash are still sticking close to the fundamentals. They haven’t sold me, but I guess we can surmise that the AIDA format still works.
